ImagineAgency - Company History

Hot Pink,Inc. has been serving the western South Dakota market,and regional and national clients for over 20 years. In July of 1995 HPI merged with Franklin & Associates. Building on an already strong working relationship and the desire to realize the unique and specialized abilities of both agencies by providing each account with an enriched full-service, professional advertising and marketing resource HPI/F&A, LLC was born. In November of 2000, HPI purchased Franklin & Associates shares and continues to strive toward the goal of providing clients with the most effective, creative, competitive, and complete range of marketing and advertising services available.

We have set and achieved the highest standards for effective planning, efficient production and results oriented creative excellence. These standards have established the criterion against which all current and future projects are measured. Years of hard work, experience, and the ability to adjust quickly and effectively to ever-changing technology have also proven to be invaluable tools in the advertising industry.

HPI is a full-service agency offering years of experience and comprehensive planning, integrated marketing and advertising services. All departments are computer-based and macroscopically geared. The creative department is thoroughly versed in marketing/desktop publishing and internet design and production, and has extensive Macintosh skills. Media buys are based on strategy, budget, and market penetration rating information using Marketing Resources Plus/Smart Plus system software. This IBM-based media planning system gives us access to Arbitron and Nielson ratings data and allows us to track reach, frequency and gross rating points quickly, efficiently and accurately. Digital video and audio production is achieved in-house with computerized editing capabilities.

HPI is the leading full-service advertising agency in Western South Dakota. Our client portfolio includes clients in manufacturing, retail, gaming, banking, tourism, food service, the utility industry and medical fields.